Online food delivery services in Kazakhstan

Karina Ibragimova

Bakalářská práce

Abstract:

The main purpose of the thesis is to find out the attitudes and preferences of Kazakhstanis to online food delivery services. The research consists of two parts: theoretical and practical parts. In the theoretical part was presented basic information about the Republic of Kazakhstan, general information about online food delivery services in the world and Asia, the use of social networks to promote and implement online food delivery, basic information about the use of online food delivery services in Kazakhstan and consumer preferences and behavior in the use of online food delivery services. Thus, the theoretical part provides the basis for the analysis carried out in the practical part. The practical part of the thesis consists of developing and conducting a survey of Kazakhstani customers and interviews with Kazakhstani suppliers about online ordering and delivery services for local goods. After processing the obtained information, the author formed and tested hypotheses. At the end, the obtained results were evaluated, interpreted and conclusions were formulated based on them.

Keywords

food delivery, economy, online services, Kazakhstan, business, apps, culture

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 3. 12. 2023

Obhajoba závěrečné práce

• Obhajoba proběhla 7. 2. 2024
• Vedoucí: doc. Ing. Miloš Ulman, Ph.D.
• Oponent: Věra Motyčková, MA

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration