Ing. Hong Ngoc Dang

Master's thesis

Factors driving consumer’s decision related to mobile phones

Factors driving consumer’s decision related to mobile phones
Abstract:
Along with the rapid change of technologies, the way companies distribute these products and services to their clients are also changing to match with their needs and demands. Over the course of time, consumers behavior has changed from owner ship to non-ownership. Instead of buying a house, they might prefer to rent a house. The range of renting products are constantly expanding, from big items like …more
Abstract:
Along with the rapid change of technologies, the way companies distribute these products and services to their clients are also changing to match with their needs and demands. Over the course of time, consumers behavior has changed from owner ship to non-ownership. Instead of buying a house, they might prefer to rent a house. The range of renting products are constantly expanding, from big items like …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 13. 5. 2019

Thesis defence

  • Date of defence: 26. 6. 2019
  • Supervisor: doc. Ing. Radoslav Škapa, Ph.D.
  • Reader: Ing. Jana Švecová

Citation record

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Ekonomicko-správní fakulta