Zhodnotenie miery implementácie revenue managementu v hoteloch v destinácií Praha. – Bc. Patrik Spusta
Bc. Patrik Spusta
Bachelor's thesis
Zhodnotenie miery implementácie revenue managementu v hoteloch v destinácií Praha.
Evaluation of the level of implementation of revenue management in hotels in Prague
Abstract:
The content of the bachelor's thesis is largely based on a relatively new area of research that deals with elements that help maximize a company's revenue. This technique is known worldwide as Revenue Management. The aim of the thesis is to evaluate the level of implementation of revenue management tool in hotels in the destination of Prague using a quantitative method through a questionnaire survey …moreAbstract:
Obsah bakalárskej práce sa vo veľkej miere opiera a vychádza z relatívne novej oblasti výskumu, ktorá sa zaoberá prvkami pomáhajúcimi k maximalizácií príjmov podniku. Táto technika je vo svete známa pod názvom Revenue Management. Cieľom práce je na základe kvantitatívnej metódy pomocou dotazníkového šetrenia, zhodnotiť úroveň implementácie nástroja revenue management v hoteloch v destinácií Praha. …more
Language used: Slovak
Date on which the thesis was submitted / produced: 24. 4. 2023
Identifier:
https://is.ucp.cz/th/ipsya/
Thesis defence
- Date of defence: 6. 6. 2023
- Supervisor: Ing. Martin Kocourek
- Reader: Ing. Štěpán Chalupa, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Other ways of accessing the text
Institution archiving the thesis and making it accessible: University College Prague – Vysoká škola mezinárodních vztahů a Vysoká škola hotelová a ekonomická s.r.o.
University College Prague – University of International Relations and Institute of Hospitality Management and Economics, Ltd.
Bachelor programme / field:
Hospitality Management, Tourism and Marketing / Hospitality Management
Theses on a related topic
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