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Yevhenii Serhiienko

Bachelor's thesis

Strategic analysis of Porsche AG: luxury EV market

Strategic analysis of Porsche AG: luxury EV market
Abstract:
Electric vehicles have become the backbone of sustainable transportation in the rapidly evolving automotive world. The luxury electric vehicle segment, particularly, is seeing significant growth, with high-end manufacturers vying for market dominance. This thesis examines in detail the strategic positioning of Porsche AG, a renowned luxury car manufacturer, in the luxury electric vehicle market. The …more
Abstract:
Electric vehicles have become the backbone of sustainable transportation in the rapidly evolving automotive world. The luxury electric vehicle segment, particularly, is seeing significant growth, with high-end manufacturers vying for market dominance. This thesis examines in detail the strategic positioning of Porsche AG, a renowned luxury car manufacturer, in the luxury electric vehicle market. The …more
 

Keywords

Strategic analysis Porsche AG Automotive industry Luxury EV market

Keywords

Luxury EV market Automotive industry Strategic analysis Porsche AG
 
Language used: English
Date on which the thesis was submitted / produced: 15. 5. 2024
Identifier: https://vskp.vse.cz/eid/93529

Thesis defence

  • Date of defence: 11. 6. 2024
  • Supervisor: Natálie Bruder Badie
  • Reader: Ondřej Machek

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https://vskp.vse.cz/eid/93529

Vysoká škola ekonomická v Praze

Bachelor programme:
Bachelor of Business Administration

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