Social networks and its marketing potential for enterprises – Ing. Karyna Kasperovych
Ing. Karyna Kasperovych
Diplomová práce
Social networks and its marketing potential for enterprises
Social networks and its marketing potential for enterprises
Anotace:
This diploma thesis considers advantages and structure of social networks as a marketing tool. The goal of this work is to estimate the marketing potential of social networks for enterprises, to analyze the methods of promotion of social sites using social networks. This thesis presents theoretical aspects taken from the different specialized resources, development of the social networks, their types …víceAbstract:
This diploma thesis considers advantages and structure of social networks as a marketing tool. The goal of this work is to estimate the marketing potential of social networks for enterprises, to analyze the methods of promotion of social sites using social networks. This thesis presents theoretical aspects taken from the different specialized resources, development of the social networks, their types …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 30. 4. 2015
Identifikátor:
https://is.vsfs.cz/th/gz61m/
Obhajoba závěrečné práce
- Obhajoba proběhla 28. 8. 2015
- Vedoucí: Ing. Jiří Šnajdar
- Oponent: M.A. Ondřej Kotouč
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- nikomu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication
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