The effects of brand visual design and communications on brand image and brand preference in wine industry – Anastasiia Savicheva
Anastasiia Savicheva
Bachelor's thesis
The effects of brand visual design and communications on brand image and brand preference in wine industry
Vliv vizuálního designu a komunikace značky na image a preference značky ve vinařském průmyslu
Abstract:
Cílem bakalářské práce je zkoumat vliv vizuálního designu a komunikačních strategií značky na její image a preference v rámci vinařského průmyslu. Vzhledem k tomu, že vnímání spotřebitelů je na vysoce konkurenčním trhu s vínem zcela klíčové, klade tento výzkum důraz na to, jak prvky vizuálního designu, jako je název značky, logo, etiketa a obal, a různé komunikační kanály, včetně časopisů, billboardů …moreAbstract:
This thesis aims to analyse the effect of brand visual design and communication strategies on brand image and preference within the wine industry. As consumer perceptions are crucial in the highly competitive wine market, this research emphasises how visual design elements, such as brand name, logo, label, and packaging, and various communication channels, including magazines, billboards, television …more
Language used: English
Date on which the thesis was submitted / produced: 26. 4. 2024
Identifier:
https://vskp.vse.cz/eid/92312
Thesis defence
- Date of defence: 5. 6. 2024
- Supervisor: Rafael San José Iglesias
- Reader: Přemysl Průša
Citation record
ISO 690-compliant citation record:
SAVICHEVA, Anastasiia. \textit{The effects of brand visual design and communications on brand image and brand preference in wine industry}. Online. Bachelor's thesis. Praha: University of Economics, Prague. 2024. Available from: https://theses.cz/id/gjr841/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttps://vskp.vse.cz/eid/92312
Vysoká škola ekonomická v Praze
Bachelor programme:
Mezinárodní obchod
Theses on a related topic
-
Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd
Sarath Thulaseedharan Mallika -
Instagram: Exploration of Visual Brand communication & Transformational advertising
Oluwaseun Adekola Fasanya -
Impact of Instagram Influencers on Brand Reputation & Brand Loyalty
Gaurav Ashok Pandit -
Suggested Improvements of Instagram Brand Communication for Czech Airlines
Tereza Bártová -
HR marketing communication. The Importance of HR marketing for Employer Brand.
Ekaterina Akhmedova -
Communication Strategy of Cosmetic Retailer Brand
Martina Součková -
Marketing Communication for a Strong Brand Building
Anastasiia Lukianenko -
The Project of Marketing Communication Strategy for Georgian Brand BORJOMI
Salome Baghaturia