Příprava a realizace projektu: kulturní hudební festival

Miloš Kubelka

Bakalářská práce

Preparation and realisation of a project: cultural music festival

Abstract:

This bachelor's thesis is called "Preparation and realisation of a project: cultural music festival". The aim of this work is to analyse the issue of cultural music festivals and to compile extensive manual of how to organize and manage similar projects. This paper presents and defines different parts of the project such as initial business vision, budget, marketing, human resource management and evaluation of the business project. For evaluation of the business plan this paper uses SWOT analysis, marketing mix 4P and risk matrix. Further, in practical part this paper thoroughly analyses the case of Bradlec fest cultural music festival. Miloš Kubelka, author of this thesis, is the chief organizer of Bradlec fest.

Keywords

Marketing mix, Risk matrix, SMART method, Music festival, Bradlec fest, Business environment analysis

Jazyk práce: čeština

Datum vytvoření / odevzdání či podání práce: 26. 11. 2012

Obhajoba závěrečné práce

• Obhajoba proběhla 30. 11. 2012
• Vedoucí: Miroslav Špaček
• Oponent: Irena Tyslová

Vysoká škola ekonomická v Praze

Bakalářský studijní program / obor:
Ekonomika a management / Podniková ekonomika a management