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Bc. Eliška Moravcová

Bachelor's thesis

Business Model in a Start-Up Company

Business Model in a Start-Up Company
Abstract:
Tato bakalaska prace se zabyva tematy z oblasti business modelu ve start-upovych spolecnostech. Definuje tyto spolecnosti a popisuje jejich specifika stejne jako vysvetluje dulezitost business modelu a prinasi nekolik drive uspesnych prikladu. Hledani vhodneho modelu je zde ukazano na pripadove studii, ve ktere jse vytvoren business model pro nove vznikajici spolecnost za pouziti competition benchmarking …more
Abstract:
This bachelor thesis focuses on the topic of business models in start-up companies. It defines start-up company and describes its specifics, as well as it discusses the importance of business models and introduces multiple examples of previously successful ones. To demonstrate the search for a business model, a case study is included, that uses competition benchmarking to develop a business model for …more
 

Keywords

Start-up Business Model Entrepreneurship
 
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2018
Identifier: https://is.vsfs.cz/th/nao7j/

Thesis defence

  • Date of defence: 15. 6. 2018
  • Supervisor: MSc Oldřich Dutý
  • Reader: Ing. Miroslav Pavlák, Ph.D.

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Business Management and Corporate Finance & Bachelor of Science in Business Administration

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