Malgorzata Izabela Jablonska

Master's thesis

Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain

Artificial Intelligence in Digital Advertising: Overview of industry 4.0 features adopted in advertising and their impact on the value chain
Anotácia:
The main purpose of this dissertation is to understand what type of Artificial Intelligence solutions have been implemented in the digital advertising and how those innovations influenced the industry’s ecosystem. In order to reach this goal a solid literature review was performed and an empirical research has been developed by interviewing a sample of representatives from different stages of the value …viac
Abstract:
The main purpose of this dissertation is to understand what type of Artificial Intelligence solutions have been implemented in the digital advertising and how those innovations influenced the industry’s ecosystem. In order to reach this goal a solid literature review was performed and an empirical research has been developed by interviewing a sample of representatives from different stages of the value …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 27. 4. 2017

Obhajoba závěrečné práce

  • Obhajoba proběhla 15. 6. 2018
  • Vedúci: Ladislav Tyll
  • Oponent: Ondřej Machek

Citační záznam

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • autentizovaným zaměstnancům ze stejné školy/fakulty
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola ekonomická v Praze
http://www.vse.cz/vskp/eid/71334

Vysoká škola ekonomická v Praze

Master programme / odbor:
Ekonomika a management / International Management