International Brand Promotion Strategy – Ing. Taras Dziuba
Ing. Taras Dziuba
Diplomová práce
International Brand Promotion Strategy
International Brand Promotion Strategy
Anotace:
The present research aims to identify the gaps between the customers' expectations and perceptions according to service quality and service efficiency delivered at the restaurant chain of McDonald's and provide recommendations to existed incorporated international strategies in order to eliminate gaps and improve ranking position according to the ACSI. Then more deeply explore the brand, brand service …víceAbstract:
The present research aims to identify the gaps between the customers' expectations and perceptions according to service quality and service efficiency delivered at the restaurant chain of McDonald's and provide recommendations to existed incorporated international strategies in order to eliminate gaps and improve ranking position according to the ACSI. Then more deeply explore the brand, brand service …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 17. 5. 2021
Identifikátor:
https://is.muni.cz/th/doju3/
Obhajoba závěrečné práce
- Obhajoba proběhla 25. 6. 2021
- Vedoucí: Ing. Bc. Alena Šafrová Drášilová, Ph.D.
- Oponent: Ing. Dušan Mladenović, Ph.D.
Plný text práce
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Instituce archivující a zpřístupňující práci: Masarykova univerzita, Ekonomicko-správní fakultaMasarykova univerzita
Ekonomicko-správní fakultaMagisterský studijní program / obor:
Business Management / Business Management
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