Leevi Pohjosmäki

Master's thesis

Cultural Differences in Advertising Between Scandinavian and Balkan Countries

Cultural Differences in Advertising Between Scandinavian and Balkan Countries
Anotácia:
The aim of this study is study is to find out the possible cultural differences in methods of advertising, content of advertising, and marketing strategies between the two regions. The study uses professionals of the field from two countries from both regions (Norway and Finland from Scandinavia, Croatia and Serbia from the Balkan region) to find out if there is a cultural differences, and if there …viac
Abstract:
The aim of this study is study is to find out the possible cultural differences in methods of advertising, content of advertising, and marketing strategies between the two regions. The study uses professionals of the field from two countries from both regions (Norway and Finland from Scandinavia, Croatia and Serbia from the Balkan region) to find out if there is a cultural differences, and if there …viac
 
 
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 4. 5. 2021

Obhajoba závěrečné práce

  • Obhajoba proběhla 9. 6. 2021
  • Vedúci: Mgr. Jitka Cirklová, M.A.
  • Oponent: MSc Mirela Moldoveanu

Citační záznam

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Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní